November 10th: Designer, Joseph Duffy (Joe’s son) will be conducting a lecture highlighting Duffy & Partners’ unique approach to design, through case studies of real world projects. The lecture shares insights regarding the power of collaboration in the design process, how creating a visual brief to visualize brand essence, culture and personality is essential.
Joe Duffy founded Duffy & Partners in Minneapolis in 1984, with a simple and focused vision: to demonstrate how design can enrich everyday life.
Times have changed. Markets have evolved. But the vision remains the same as Duffy’s talented group seeks to partner with likeminded, mission driven clients, employing creative thinking and design to drive business success. Over the course of the last quarter century Duffy designs have been welcomed into the homes of millions of people across the globe and seen in stores, on the road, in the media and museums, on the web and in many award-winning environments. Their portfolio includes work across dozens of categories and for a long list of clients, like American Eagle Outfitters, Aveda, Brown-Forman, The Coca Cola Company, The Hershey Company, The Islands of the Bahamas, Jack in the Box, Sony, Susan G Komen for the Cure, Tommy Bahama, Toyota and Wolfgang Puck.
The Duffy & Partners’ name is meant to be an open invitation for truly collaborative partnerships with clients and the most talented creative thinkers across disciplines. They hold strong to the belief that great people working in a great environment can do great things. They employ a business approach that is transparent and simple: look and listen with curiosity, be honest, work smart. With every project, they strive to do the right things the right way. And they believe the process of design should be fun and inspiring for everyone involved.
Joseph Duffy graduated with a Bachelor of Fine Arts from the College of Visual Arts in St. Paul, MN in 1999. There he gained invaluable experience from several professionals that were currently working at various design shops in the twin cities, including Duffy.
After graduation, Joseph spent 4+ years working at Fallon Advertising in their art production and interactive design departments. Joseph worked on a variety of accounts; BMW USA, Timex, EDS, The Islands of The Bahamas, and Purina. At this time he was also fortunate to contribute on projects when Duffy needed additional design help.
When Duffy decided to split from Fallon in 2004, Joseph was the lone “non-Duffy” employee to jump ship and follow the family name. The opportunity to help start a “20 year old start up” was one he felt he couldn’t pass up .
Mark your calendar for the evening of November 10 to come hear all things Duffy. Ticket information and location to be announced.